BISH means "Friend" in an indigenous Mexican language.
One word that says it all: friendship - the starting point and heart of our brand.

In February 2025, we launched friendship-themed t-shirts to raise funds for a dear friend who was seriously ill (and good news: she’s doing much better 💛). The project was a success, and we decided to keep the adventure going by launching our own line of personalized products and seasonal collections.

Keeping that spirit of solidarity was essential for us: part of our profits will go to charity organizations. 

And Bish is, above all, a colorful brand, 100% inspired by our daily life in Mexico City and our travels across this country we love so much.
 

As for the name BISH, it came naturally. Beyond meaning "friend", it also echoes the French word "Biche" (Doe) an affectionate nickname you might give to your friends, your daughters, or your partner. And in English... well, let’s just say it has that little badass vibe we won’t translate, but it’s a playful nod to the strength and boldness that are also at the heart of this project.